About Us

Your Local Jewellery Shop

Alex John Jewellers is a local, family run jewellers and pawnbrokers in the bustling seaside town of Southend-on-Sea, Essex. We stock a variety of jewellery and watches, suitable for all budgets, and have a wide range of services available including valuations, repairs, and watch servicing.

Serving The Community of Southend

Established in 1999 by Geoff Davison, the shop is now run by its namesake and Mr. Davison's son, Alexander Davison, who has dedicated his career to the family business. He holds qualifications in both diamond grading and gemology, giving him the titles of Fellow of the Gemological Association of Great Britain (FGA), and a Diamond Grading Associate of the Gemological Association of Great Britain (DGA). He has 21 years experience in the jewellery and watch industry.

Our Services

Jewellery Purchasing

We purchase precious metals (such as gold, platinum, and silver), diamonds, precious and semi precious gemstones, and watches. If you have some jewellery you no longer wear, have inherited some jewellery that you don’t wish to keep, or are hoping to raise some money to treat yourself or to put towards something new, get in touch and we will discuss your options with you. Our buying service is simple and private, allowing for quick and seamless transactions.

Pawnbroking Services

We offer a quick, easy, and discreet pawnbroking service. If you are in need of a simple, flexible, and short term loan without any credit checks, pawnbroking may be the right option for you. It does not affect your credit score. We take jewellery, precious metals, and watches as collateral against a monetary loan. These items remain your property throughout the loan period. To learn more about our pawnbroking service Click Here

Watch and Jewellery Repairs

We have our own, in-house workshops and goldsmiths with years of experience. From basic repairs, like broken chains, to the restoration of antique pieces, we can help you. We also have our own watch workshops, capable of servicing and repairing all different types of watches; from branded to luxury. Please Click Here for more detailed information on our jewellery and watch repairs.


We are able to produce quality, professional valuations for probate and insurance purposes. Our registered valuers and qualified gemologists have years of experience and access to some of the best resources, and will provide you with a quality valuation that will be recognised by insurance companies and solicitors alike. To find out more about our valuation service, and whether you need to have your jewellery valued, Click Here.

Bespoke Jewellery

Do you have a custom jewellery design in mind, either as a treat for yourself or as a unique and personal gift for a loved one? Our expert goldsmiths always offer quality craftsmanship, adding that professional touch to your bespoke design.

What We Have to Offer


We have many pre-owned watches available, whether you are looking for the everyday or a luxury timepiece. We have a selection of Rolex, Tudor, Breitling, Cartier, Omega, and Tag Heuer watches, and many more.


We stock an extensive collection of both new and pre-owned jewellery, including branded jewellery like Cartier and Bulgari. Our selection caters to all styles and budgets; we have ranges in silver, gold, and platinum. If you are looking for something in particular get in touch and we will try to help you. We have a large variety of rings, earrings, bangles, bracelets, necklaces, chains, pendants, and more, and will always do our best to find what you are looking for.

Gemstone Jewellery and Natural Wonders

If you are looking for an unusual or unique gift, or are a gemstone collector and fascinated by these beautiful, natural rocks and minerals, we pride ourselves on our large collection of fossils, crystals, and gemstones. We stock both small samples set into jewellery, and larger collectors pieces suitable for display. From dinosaur teeth to trilobites and ammonites, we have something for inquisitive minds everywhere!

Certificated Diamonds

Diamond reports have flourished in popularity in the last three decades. A diamond report provides the buyer with the specifications of the diamond along with information on the quality, such as its colour and clarity, assessed by an independent laboratory. There are many different laboratories that grade diamonds and provide reports, and we stock stones from some of the most well-respected/renowned laboratories in the world, such as GIA and DeBeers.

Gold Bullion and Coins

We have a selection of heavy gold chains, bracelets, pendants, and rings available. If you are looking to invest in gold, we have a variety of gold coins including full and half sovereigns and krugerrands. To learn more about our prices and what we have on offer, contact us.